The Archives




  • Brand 2.0, Enterprise 2.0, Social Media

    Measuring the value of conversations in social media engagement

    11.10.08 | Dina | Permalink | 22 Comments

    I recently read that shopper marketing strategies are being affected by how customers behave online. From this article, Connect the Dots at the Hub:
    Our conversation with consumers and shoppers today is one way; we send them our advertisements and promotions. But we now live in a conversational culture because of the internet and what it’s [...]

    I recently read that shopper marketing strategies are being affected by how customers behave online. From this article, Connect the Dots at the Hub:
    Our conversation with consumers and shoppers today is one way; we send them our advertisements and promotions. But we now live in a conversational culture because of the internet and what [...]

  • Brand 2.0, Enterprise 2.0, Social Media

    Great List of Social Media Marketing Examples

    10.01.08 | Dina | Permalink | 2 Comments

    Peter Kim has compiled an excellent list of social media marketing examples.
    “I’ve been thinking about how social media works.  For example, applying game mechanics to understand participation, thinking about users vs. customers, and deconstructing ego traps in PR campaigns.  This analysis makes me wonder if social media marketing matters and if so, does it scale.
    I [...]

    Peter Kim has compiled an excellent list of social media marketing examples.
    “I’ve been thinking about how social media works.  For example, applying game mechanics to understand participation, thinking about users vs. customers, and deconstructing ego traps in PR campaigns.  This analysis makes me wonder if social media marketing matters and if so, does it scale.
    I [...]

  • Brand 2.0, Enterprise 2.0, Social Media

    and …. What’s Next in Media

    06.08.08 | Dina | Permalink | Comment?

    And here’s Neil Perkin on What’s Next in Media:

    Here’s the full presentation:

    | View | Upload your own

    Thanks to Gavin Heaton for the pointers!

    And here’s Neil Perkin on What’s Next in Media:

    Here’s the full presentation:

    | View | Upload your own

    Thanks to Gavin Heaton for the pointers!

  • Brand 2.0, Enterprise 2.0, Social Media

    Future of Advertising + Marketing Presentation

    06.08.08 | Dina | Permalink | 3 Comments

    Two really cool presentations on the future of media and advertising. I couldn’t embed both slideshares in one post (anyone knows how to do that on Wordpress?) so I have put them up in two separate posts:
    The Future of Advertising and Marketing - Paul Isakson

    | View | Upload your own

    Two really cool presentations on the future of media and advertising. I couldn’t embed both slideshares in one post (anyone knows how to do that on Wordpress?) so I have put them up in two separate posts:
    The Future of Advertising and Marketing - Paul Isakson

    | View | Upload your own



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