Posts tagged as:

insights

The Future of Insights Talk

April 20, 2012

Tweet I’ve tweeted it and facebooked it … but this is still my space, my main lifestream and my first love … and although I haven’t been blogging much, I thought I’d  share my talk on the Future of Insights which I made at the India Social Summit 2012. Here’s the deck on Slideshare – [...]

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Researching Movies

October 17, 2007

Tweet I recently got a brief from a Client who is a large movie-production house, to research their latest offering —- a full-length movie. The objective of research is not just to assess how it might fare and get viewer responses in order to identify motivational hooks, but also to test the marketing strategy, positioning, [...]

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