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  • Brand 2.0, Enterprise 2.0

    A cool example of Platform Strategy - Brand 2.0

    11.12.07 | Dina | Permalink | Comment?

    Jeff Jarvis talks of the success of a network and a platform in the context of Glam.
    Glam, represented by the larger circle on the left, is a network. You’ll see clusters made up of smaller circles, representing their content areas: fashion, beauty, fashion, lifestyle, celebrity, teen. Inside each of those clusters, if you squint, you’ll […]

    Jeff Jarvis talks of the success of a network and a platform in the context of Glam.
    Glam, represented by the larger circle on the left, is a network. You’ll see clusters made up of smaller circles, representing their content areas: fashion, beauty, fashion, lifestyle, celebrity, teen. Inside each of those clusters, if you squint, […]


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