The Archives

Brand 2.0, Frameworks & Models, Knowledge, Market Insights, Qualitative Research Perspectives, Social Media
We participate therefore we are …
02.01.08 | Dina | Permalink | 1 Comment

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Great piece on Social Learning titled Minds on Fire: Open Education, the Long Tail, and Learning 2.0 by John Seely Brown and Richard P. Adler. The supercool text illustrations are by Susan E. Haviland.
Some snippets I really enjoyed:
What do we mean by “social learning”? Perhaps the simplest way to explain this concept is to note […]

vs

Great piece on Social Learning titled Minds on Fire: Open Education, the Long Tail, and Learning 2.0 by John Seely Brown and Richard P. Adler. The supercool text illustrations are by Susan E. Haviland.
Some snippets I really enjoyed:
What do we mean by “social learning”? Perhaps the simplest way to explain this concept is to […]
Brand 2.0, Enterprise 2.0, Market Insights
Talk to me, Helena Rubinstein!
10.25.07 | Dina | Permalink | Comment?

When a woman thinks about her body and beauty she is sensitive, and when a product is new or gifted to her, it is often embarrassing to say, I don’t really know how to use it. By not talking to her or enabling a conversation with her, you actually make her wonder whether you […]

When a woman thinks about her body and beauty she is sensitive, and when a product is new or gifted to her, it is often embarrassing to say, I don’t really know how to use it. By not talking to her or enabling a conversation with her, you actually make her wonder whether you […]
Brand 2.0, Enterprise 2.0, Frameworks & Models, Social Media
Social Media Strategies - lets remember Maslow!
10.18.07 | Dina | Permalink | Comment?

Got this link from Tara Hunt’s links - a good primer on Maslow’s Hierarchy of Needs Motivational Model originally developed in the 40’s and 50’s with adaptations from the 1970’s (cognitive and aesthetic needs added) and 1990’s (transcendence needs added). The basic premise of the model is:
Each of us is motivated by […]

Got this link from Tara Hunt’s links - a good primer on Maslow’s Hierarchy of Needs Motivational Model originally developed in the 40’s and 50’s with adaptations from the 1970’s (cognitive and aesthetic needs added) and 1990’s (transcendence needs added). The basic premise of the model is:
Each of us is motivated by needs. […]
Qualitative Research Perspectives
Researching Movies
10.17.07 | Dina | Permalink | Comment?

I recently got a brief from a Client who is a large movie-production house, to research their latest offering —- a full-length movie. The objective of research is not just to assess how it might fare and get viewer responses in order to identify motivational hooks, but also to test the marketing strategy, positioning, […]

I recently got a brief from a Client who is a large movie-production house, to research their latest offering —- a full-length movie. The objective of research is not just to assess how it might fare and get viewer responses in order to identify motivational hooks, but also to test the marketing strategy, positioning, […]
Indian Culture, Market Insights, Qualitative Research Perspectives
The Indian Marketplace - always the bazaar
10.17.07 | Dina | Permalink | 2 Comments

Niti Bhan who writes Perspective 2.0 shares a snapshot of three mega trends in the Indian marketplace, the key words according to her being: “aspirational, ambitious, entrepreneurial, forward looking and pragmatic”
Multiplying Media: “The urbanized consumer has become as demanding and sophisticated as any in the world and the aspirations of the rest are influencing […]

Niti Bhan who writes Perspective 2.0 shares a snapshot of three mega trends in the Indian marketplace, the key words according to her being: “aspirational, ambitious, entrepreneurial, forward looking and pragmatic”
Multiplying Media: “The urbanized consumer has become as demanding and sophisticated as any in the world and the aspirations of the rest are influencing […]