Posts tagged as:

marketing

Reading Bytes for Feb 5

February 6, 2012

Tweet Updates on what I’m reading. Links with my notes. I also just tweet links and things that interest me @dina Can a 10-year-old sell you a bike? TOI – one reason why we’re doing Convo Kids (bit.ly/convokids) – QUOTE: "Advertising gurus are turning to kids to help them sell products to all you adults. [...]

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Reading Bytes for May 4 – Education, Social Publishing, Mobiles and Marketing

May 4, 2010

Tweet Daily updates on what I’m reading. Links with my notes. I also just tweet links and things that interest me @dina A Social Publishing Strategy by @gkjohn at @kanter covers education/publishing. love the skype reading sessions esp. – “Our strategy has relied upon being part of a larger mission, providing meaningful and valuable content, [...]

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Durability – is it losing power as a customer driver – Part 3

April 11, 2010

Tweet Fantastic post from Manu Prasad that broadens the discussion on Durability and takes it forward in new directions. Brand equity is something that falls naturally into the scope of this discussion. But what i was more interested in its impact on the content that brands create, including their communication. Look at say, print ads, [...]

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Durability – is it losing power as a customer driver [part 2]

March 31, 2010

Tweet Some of my blog readers have left really thoughtful comments at my last post on Durability. I’m attempting to synthesize them here, (and I hope I’m not killing the wonderful nuances they’ve shared), as each thought adds a unique and new facet to the many dimensions and interpretations of durability, in a rapidly-changing market like [...]

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Durability – is it losing power as a customer driver?

March 29, 2010

Tweet A while ago, a Client who is working on a project where she wanted evidence that durability is losing its power as a consumer driver in some product categories in India. Durability was always  It’s a tricky question really, as there are multiple India’s and each of them displays different drivers when purchasing and [...]

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Bytes for Mar 11

March 11, 2010

Tweet Daily updates on what I’m reading The FASTForward Blog » Enterprise 2.0 Adoption Research from Cecile Demailly: Commentary by Bill Ives – CLIP: The report suggests that, “communicating externally about the internal change may help to change the mindsets internally.” This is an interesting idea. Those that have been successful in enterprise 2.0 are [...]

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Bytes for Mar 9

March 9, 2010

Tweet Daily updates on what I’m reading The Social Media Expert Crisis Descends – "If you’ve gotten 200 followers for your corporate Twitter account in Sydney, and sent out 20 tweets, that’s now ample qualification that you are a social media expert. I spoke to someone recently who works in IT but consults to some [...]

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Bytes for Mar 8

March 8, 2010

Tweet Daily updates on what I’m reading Time to Rewrite the Brand Playbook for Digital – Advertising Age – CMO Strategy – CLIP: " .. a lot of marketing professionals also tend to forget that brands have always been the products of their media. When there was only print, logos were important. With radio, slogans [...]

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Bytes for Jan 27

January 27, 2010

Tweet Daily updates on what I’m reading A New Mobile Radar concept from Nokia Research Centre | via @tsuvik – Make sure you check out the video too! CLIP: "Nokia Research Center (NRC) Helsinki today unveiled a new research concept at “Demo House 2010″ research exhibition in Espoo, Finland. The mobile radar demonstration shows how [...]

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We participate therefore we are …

February 1, 2008

Tweet vs Great piece on Social Learning titled Minds on Fire: Open Education, the Long Tail, and Learning 2.0 by John Seely Brown and Richard P. Adler. The supercool text illustrations are by Susan E. Haviland. Some snippets I really enjoyed: What do we mean by “social learning”? Perhaps the simplest way to explain this [...]

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Talk to me, Helena Rubinstein!

October 25, 2007

Tweet When a woman thinks about her body and beauty she is sensitive, and when a product is new or gifted to her, it is often embarrassing to say, I don’t really know how to use it. By not talking to her or enabling a conversation with her, you actually make her wonder whether you [...]

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Social Media Strategies – lets remember Maslow!

October 18, 2007
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Tweet Got this link from Tara Hunt‘s links – a good primer on Maslow’s Hierarchy of Needs Motivational Model originally developed in the 40′s and 50′s with adaptations from the 1970′s (cognitive and aesthetic needs added) and 1990′s (transcendence needs added). The basic premise of the model is: Each of us is motivated by needs. [...]

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Researching Movies

October 17, 2007

Tweet I recently got a brief from a Client who is a large movie-production house, to research their latest offering —- a full-length movie. The objective of research is not just to assess how it might fare and get viewer responses in order to identify motivational hooks, but also to test the marketing strategy, positioning, [...]

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The Indian Marketplace – always the bazaar

October 17, 2007

Tweet Niti Bhan who writes Perspective 2.0 shares a snapshot of three mega trends in the Indian marketplace, the key words according to her being: “aspirational, ambitious, entrepreneurial, forward looking and pragmatic” Multiplying Media: “The urbanized consumer has become as demanding and sophisticated as any in the world and the aspirations of the rest are [...]

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