March 15, 2010
Daily updates on what I’m reading All This ChittahChattah | I Need You to Need Me – Needs vs Wants – which is the better research question?<br /> CLIPs: "The need statement (“People need… blah blah”) is a cornerstone of user research. Observations, patterns and insights (all our hard work!) distilled into succinct statements neatly [...]
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January 12, 2010
I was chatting with a friend today who’s not a Twitter user, and trying to explain why I like it, and why so many people do too. I found myself turning to Maslow’s Hierarchy of Needs and his Theory of Human Motivations to try and explain this. I discovered this blog post titled The Hierarchy [...]
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