The Archives




  • Brand 2.0, Social Media

    Mosoci - The Future of Research?

    02.05.08 | Dina | Permalink | 4 Comments

    Hmmm. Was just chatting with Rajesh of Blogworks about working together on a potential social media project. We were trying to work out areas of competence between his company and ours. He made this observation and used a fine phrase to describe Mosoci - he said it is the Future of Research.
    I think […]

    Hmmm. Was just chatting with Rajesh of Blogworks about working together on a potential social media project. We were trying to work out areas of competence between his company and ours. He made this observation and used a fine phrase to describe Mosoci - he said it is the Future of Research.
    I […]

  • Ethnography, Frameworks & Models, Market Insights, Qualitative Research Perspectives, Social Media

    Twitter for Ethnography

    02.01.08 | Dina | Permalink | 6 Comments

    There’s a discussion on at the anthrodesign group around how best to approach a diary project. An excerpt from the initial query:
    “We’ll be fielding a diary study trying to understand people’s initial experiences with a new mobile phone, particularly understanding the set up experience and the first few days of use. We are interested […]

    There’s a discussion on at the anthrodesign group around how best to approach a diary project. An excerpt from the initial query:
    “We’ll be fielding a diary study trying to understand people’s initial experiences with a new mobile phone, particularly understanding the set up experience and the first few days of use. We are interested […]


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