Posts tagged as:

motivation

Reading Bytes for Nov 23

November 23, 2011

Updates on what I’m reading. Links with my notes. I also just tweet links and things that interest me @dina A Case for Why Words Matter | Ad and Marketing Book [via @ Reviews – Advertising Age – QUOTE: "Mr. Shapiro's shift in nomenclature from the idea of customers — that is, buyers — to [...]

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How twitter helps me dig into work

April 16, 2010

I was asked this question at the Anthrodesign group, in the context of a conversation around getting into the swing of a project and developing some working momentum . I shared there, how I often find myself turning to my blog and twitter communities for helping me with my thinking on qualitative and ethnographic research [...]

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Durability – is it losing power as a customer driver – Part 3

April 11, 2010

Fantastic post from Manu Prasad that broadens the discussion on Durability and takes it forward in new directions. Brand equity is something that falls naturally into the scope of this discussion. But what i was more interested in its impact on the content that brands create, including their communication. Look at say, print ads, whose [...]

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Reading Bytes for Apr 3

April 3, 2010

Daily updates on what I’m reading. Links with my notes. I also just tweet links and things that interest me @dina Liveblogging from TEDx Mumbai – The India Uncut Blog – India Uncut – Some classy live-blogging by Amit Varma during TEDx Mumbai. Its an art he's mastered really well He's captured information, essence and [...]

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Durability – is it losing power as a customer driver [part 2]

March 31, 2010

Some of my blog readers have left really thoughtful comments at my last post on Durability. I’m attempting to synthesize them here, (and I hope I’m not killing the wonderful nuances they’ve shared), as each thought adds a unique and new facet to the many dimensions and interpretations of durability, in a rapidly-changing market like India. [...]

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Durability – is it losing power as a customer driver?

March 29, 2010

A while ago, a Client who is working on a project where she wanted evidence that durability is losing its power as a consumer driver in some product categories in India. Durability was always  It’s a tricky question really, as there are multiple India’s and each of them displays different drivers when purchasing and adopting [...]

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Bytes for Mar 11

March 11, 2010

Daily updates on what I’m reading The FASTForward Blog » Enterprise 2.0 Adoption Research from Cecile Demailly: Commentary by Bill Ives – CLIP: The report suggests that, “communicating externally about the internal change may help to change the mindsets internally.” This is an interesting idea. Those that have been successful in enterprise 2.0 are by [...]

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Twitter & Maslow’s Hierarchy of Needs … nay … Hierarchy of #Tweets

Maslow's Hierarchy of Needs January 12, 2010

I was chatting with a friend today who’s not a Twitter user, and trying to explain why I like it, and why so many people do too. I found myself turning to Maslow’s Hierarchy of Needs and his Theory of Human Motivations to try and explain this. I discovered this blog post titled The Hierarchy [...]

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Social Media Strategies – lets remember Maslow!

October 18, 2007
Thumbnail image for Social Media Strategies – lets remember Maslow!

Got this link from Tara Hunt‘s links – a good primer on Maslow’s Hierarchy of Needs Motivational Model originally developed in the 40′s and 50′s with adaptations from the 1970′s (cognitive and aesthetic needs added) and 1990′s (transcendence needs added). The basic premise of the model is: Each of us is motivated by needs. Our [...]

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