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platformstrategy

A cool example of Platform Strategy – Brand 2.0

November 12, 2007

Jeff Jarvis talks of the success of a network and a platform in the context of Glam. Glam, represented by the larger circle on the left, is a network. You’ll see clusters made up of smaller circles, representing their content areas: fashion, beauty, fashion, lifestyle, celebrity, teen. Inside each of those clusters, if you squint, [...]

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