The Archives




  • Enterprise 2.0, Ethnography, Frameworks & Models, Qualitative Research Perspectives, Social Media

    Virtual Ethnography Thoughts

    05.13.08 | Dina | Permalink | 1 Comment

    Thought I’d share something we worked on last year - almost at the same time Twitter came into its own. and before we thought up Twitter for Ethnography.
    We spent some time developing an SMS-Blog research prototype with Srinivas Mogalapalli at Netcore (Rajesh Jain’s company), built upon the MyToday SMS platform.
    This was a module in a […]

    Thought I’d share something we worked on last year - almost at the same time Twitter came into its own. and before we thought up Twitter for Ethnography.
    We spent some time developing an SMS-Blog research prototype with Srinivas Mogalapalli at Netcore (Rajesh Jain’s company), built upon the MyToday SMS platform.
    This was a module in […]

  • Blogs & Blogging, Ethnography, Qualitative Research Perspectives

    Friends of my blog …

    12.18.07 | Dina | Permalink | 1 Comment

    There’s nothing like blog friends to make you feel guilty about ignoring your blog!!!!! Stuart first slaps his own wrist makes his affirmations a couple of days ago, Aparna pings me today with a one-liner in her sign-off on a quick chat we had today:
    “ok gotto go now - will talk more about […]

    There’s nothing like blog friends to make you feel guilty about ignoring your blog!!!!! Stuart first slaps his own wrist makes his affirmations a couple of days ago, Aparna pings me today with a one-liner in her sign-off on a quick chat we had today:
    “ok gotto go now - will talk more about […]

  • Indian Culture, Market Insights, Qualitative Research Perspectives

    The Indian Marketplace - always the bazaar

    10.17.07 | Dina | Permalink | 2 Comments

    Niti Bhan who writes Perspective 2.0 shares a snapshot of three mega trends in the Indian marketplace, the key words according to her being: “aspirational, ambitious, entrepreneurial, forward looking and pragmatic”
    Multiplying Media: “The urbanized consumer has become as demanding and sophisticated as any in the world and the aspirations of the rest are […]

    Niti Bhan who writes Perspective 2.0 shares a snapshot of three mega trends in the Indian marketplace, the key words according to her being: “aspirational, ambitious, entrepreneurial, forward looking and pragmatic”
    Multiplying Media: “The urbanized consumer has become as demanding and sophisticated as any in the world and the aspirations of the rest are influencing […]


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