Posts tagged as:

qualitativeresearch

Reading Bytes for Sep 15

September 15, 2011

Links with my notes. I also just tweet links and things that interest me @dina The Qualitative Report Volume 15 Number 6 – good stuff in this! Rural marketing & innovation – ITC eChoupal Story, retold fm a Blue Ocean Strategy perspective by @S_Sivakumar – CLIP: “The third bird was a revelation for us when [...]

Share
Read the full article →

Qualitative research – looking for the inconsistencies

October 17, 2007

It’s been a while since I visited Reshma Anand’s blog on qualitative research …. and realised I was missing out on so many good conversations! In one of her posts, she asks: “Are qualitative researchers – an inclusive lot – when it comes to the treatment of ‘Outliers’ or Do we banish the stray thought [...]

Share
Read the full article →

Researching Movies

October 17, 2007

I recently got a brief from a Client who is a large movie-production house, to research their latest offering —- a full-length movie. The objective of research is not just to assess how it might fare and get viewer responses in order to identify motivational hooks, but also to test the marketing strategy, positioning, and [...]

Share
Read the full article →