Qualitative research - looking for the inconsistencies

10.17.07 | Dina | Permalink | 2 Comments

It’s been a while since I visited Reshma Anand’s blog on qualitative research …. and realised I was missing out on so many good conversations! In one of her posts, she asks:

“Are qualitative researchers - an inclusive lot - when it comes to the treatment of ‘Outliers’ or Do we banish […]

It’s been a while since I visited Reshma Anand’s blog on qualitative research …. and realised I was missing out on so many good conversations! In one of her posts, she asks:

“Are qualitative researchers - an inclusive lot - when it comes to the treatment of ‘Outliers’ or Do we […]

Qualitative Research Perspectives

Researching Movies

10.17.07 | Dina | Permalink | Comment?

I recently got a brief from a Client who is a large movie-production house, to research their latest offering —- a full-length movie. The objective of research is not just to assess how it might fare and get viewer responses in order to identify motivational hooks, but also to test the marketing strategy, positioning, […]