Posts tagged as:

research

Reading Bytes for Mar 15

March 15, 2010

Daily updates on what I’m reading

All This ChittahChattah | I Need You to Need Me – Needs vs Wants – which is the better research question?<br />
CLIPs: "The need statement (“People need… blah blah”) is a cornerstone of user research. Observations, patterns and insights (all our hard work!) distilled into succinct statements neatly pointing to [...]

Read the full article →

Bytes for Mar 11

March 11, 2010

Daily updates on what I’m reading

The FASTForward Blog » Enterprise 2.0 Adoption Research from Cecile Demailly: Commentary by Bill Ives – CLIP: The report suggests that, “communicating externally about the internal change may help to change the mindsets internally.” This is an interesting idea. Those that have been successful in enterprise 2.0 are by [...]

Read the full article →

Bytes for Mar 9

March 9, 2010

Daily updates on what I’m reading

The Social Media Expert Crisis Descends – "If you’ve gotten 200 followers for your corporate Twitter account in Sydney, and sent out 20 tweets, that’s now ample qualification that you are a social media expert. I spoke to someone recently who works in IT but consults to some of Australia’s [...]

Read the full article →

Bytes for Feb 3

February 3, 2010

Daily updates on what I’m reading

Best Connected Individuals Are Not the Most Influential Spreaders in Social Networks – CLIPS: "…. the importance of hubs may have been overstated, say Kitsak and pals. "In contrast to common belief, the most influential spreaders in a social network do not correspond to the best connected people or to [...]

Read the full article →

Conversation Bytes for January 19th

January 19, 2010

Daily updates on what I’m reading

Go thataway: Google Maps India learns to navigate like a local – Much better Googlemaps!! CLIPS: We found that using landmarks in directions helps for two simple reasons: they are easier to see than street signs and they are easier to remember than street names. Spotting a pink building [...]

Read the full article →

Virtual Ethnography Thoughts

May 13, 2008

Thought I’d share something we worked on last year – almost at the same time Twitter came into its own. and before we thought up Twitter for Ethnography.
We spent some time developing an SMS-Blog research prototype with Srinivas Mogalapalli at Netcore (Rajesh Jain’s company), built upon the MyToday SMS platform.
This was a module in a [...]

Read the full article →

We participate therefore we are …

February 1, 2008

vs

Great piece on Social Learning titled Minds on Fire: Open Education, the Long Tail, and Learning 2.0 by John Seely Brown and Richard P. Adler. The supercool text illustrations are by Susan E. Haviland.
Some snippets I really enjoyed:
What do we mean by “social learning”? Perhaps the simplest way to explain this concept is to note [...]

Read the full article →

Word of Mouth – more powerful in Asian countries

October 23, 2007

There’s been some recent discussion around whether Word of Mouth and Viral Marketing are indeed different. In my view, viral marketing is the outcome of word-of-mouth recommendations. And it’s not surprising to see Asians rely a lot on word of mouth in this study from Neilsen that reveals some interesting trends:
- 7 of [...]

Read the full article →