The Archives




  • Enterprise 2.0, Ethnography, Frameworks & Models, Qualitative Research Perspectives, Social Media

    Virtual Ethnography Thoughts

    05.13.08 | Dina | Permalink | 1 Comment

    Thought I’d share something we worked on last year - almost at the same time Twitter came into its own. and before we thought up Twitter for Ethnography.
    We spent some time developing an SMS-Blog research prototype with Srinivas Mogalapalli at Netcore (Rajesh Jain’s company), built upon the MyToday SMS platform.
    This was a module in a […]

    Thought I’d share something we worked on last year - almost at the same time Twitter came into its own. and before we thought up Twitter for Ethnography.
    We spent some time developing an SMS-Blog research prototype with Srinivas Mogalapalli at Netcore (Rajesh Jain’s company), built upon the MyToday SMS platform.
    This was a module in […]

  • Brand 2.0, Frameworks & Models, Knowledge, Market Insights, Qualitative Research Perspectives, Social Media

    We participate therefore we are …

    02.01.08 | Dina | Permalink | 1 Comment

    vs

    Great piece on Social Learning titled Minds on Fire: Open Education, the Long Tail, and Learning 2.0 by John Seely Brown and Richard P. Adler. The supercool text illustrations are by Susan E. Haviland.
    Some snippets I really enjoyed:
    What do we mean by “social learning”? Perhaps the simplest way to explain this concept is to note […]

    vs

    Great piece on Social Learning titled Minds on Fire: Open Education, the Long Tail, and Learning 2.0 by John Seely Brown and Richard P. Adler. The supercool text illustrations are by Susan E. Haviland.
    Some snippets I really enjoyed:
    What do we mean by “social learning”? Perhaps the simplest way to explain this concept is to note […]

  • Blogs & Blogging, Enterprise 2.0, Indian Culture, Market Insights, Social Media, Voices of the World

    Word of Mouth - more powerful in Asian countries

    10.23.07 | Dina | Permalink | Comment?

    There’s been some recent discussion around whether Word of Mouth and Viral Marketing are indeed different. In my view, viral marketing is the outcome of word-of-mouth recommendations. And it’s not surprising to see Asians rely a lot on word of mouth in this study from Neilsen that reveals some interesting trends:
    - 7 […]

    There’s been some recent discussion around whether Word of Mouth and Viral Marketing are indeed different. In my view, viral marketing is the outcome of word-of-mouth recommendations. And it’s not surprising to see Asians rely a lot on word of mouth in this study from Neilsen that reveals some interesting trends:
    - 7 of […]


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