Posts tagged as:

research

How twitter helps me dig into work

April 16, 2010

I was asked this question at the Anthrodesign group, in the context of a conversation around getting into the swing of a project and developing some working momentum . I shared there, how I often find myself turning to my blog and twitter communities for helping me with my thinking on qualitative and ethnographic research [...]

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Reading Bytes for Apr 11

April 11, 2010

Daily updates on what I’m reading. Links with my notes. I also just tweet links and things that interest me @dina on Twitter. The Triumph of the Ordinary Cellphone – NYTimes.com | by @anandwrites [via @sunil_abraham] – Reality check – or different cultures of innovation?? CLIP: “Forgotten in the American tumult is a global flowering [...]

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Durability – is it losing power as a customer driver – Part 3

April 11, 2010

Fantastic post from Manu Prasad that broadens the discussion on Durability and takes it forward in new directions. Brand equity is something that falls naturally into the scope of this discussion. But what i was more interested in its impact on the content that brands create, including their communication. Look at say, print ads, whose [...]

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Durability – is it losing power as a customer driver [part 2]

March 31, 2010

Some of my blog readers have left really thoughtful comments at my last post on Durability. I’m attempting to synthesize them here, (and I hope I’m not killing the wonderful nuances they’ve shared), as each thought adds a unique and new facet to the many dimensions and interpretations of durability, in a rapidly-changing market like India. [...]

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Durability – is it losing power as a customer driver?

March 29, 2010

A while ago, a Client who is working on a project where she wanted evidence that durability is losing its power as a consumer driver in some product categories in India. Durability was always  It’s a tricky question really, as there are multiple India’s and each of them displays different drivers when purchasing and adopting [...]

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Reading Bytes for Mar 28

March 28, 2010

Daily updates on what I’m reading Putting people first » AP’s ethnographic studies look for solutions to news and ad “fatigue” – CLIP "The findings are part of a study called “A new model for communication,” released two weeks ago with little fanfare and no press coverage, even by AP’s own reporters (pdf link to [...]

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Reading Bytes for Mar 23

March 23, 2010

Daily updates on what I’m reading The Future of Health Care Is Social | Fast Company – CLIP: Health care is a personal issue that has become wholly public–as the national debate over reforming our system makes painfully clear. But what's often lost in the gun-toting Town Hall debates about the issue is a clear [...]

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Reading Bytes for Mar 18

March 18, 2010

Daily updates on what I’m reading Is Social Media a New Addiction? | Retrevo research shows how Social Media is eating into bedtime [via @billives] – Stuart Henshall had asked Is Your Mobile Changing Your Bedtime a short while ago too – http://www.henshall.com/stuart/2009/12/06/is-your-mobile-changing-your-bedtime/ – CLIP: "What is it about social media that causes people to [...]

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Reading Bytes for Mar 15

March 15, 2010

Daily updates on what I’m reading All This ChittahChattah | I Need You to Need Me – Needs vs Wants – which is the better research question?<br /> CLIPs: "The need statement (“People need… blah blah”) is a cornerstone of user research. Observations, patterns and insights (all our hard work!) distilled into succinct statements neatly [...]

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Bytes for Mar 11

March 11, 2010

Daily updates on what I’m reading The FASTForward Blog » Enterprise 2.0 Adoption Research from Cecile Demailly: Commentary by Bill Ives – CLIP: The report suggests that, “communicating externally about the internal change may help to change the mindsets internally.” This is an interesting idea. Those that have been successful in enterprise 2.0 are by [...]

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Bytes for Mar 9

March 9, 2010

Daily updates on what I’m reading The Social Media Expert Crisis Descends – "If you’ve gotten 200 followers for your corporate Twitter account in Sydney, and sent out 20 tweets, that’s now ample qualification that you are a social media expert. I spoke to someone recently who works in IT but consults to some of [...]

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Bytes for Feb 3

February 3, 2010

Daily updates on what I’m reading Best Connected Individuals Are Not the Most Influential Spreaders in Social Networks – CLIPS: "…. the importance of hubs may have been overstated, say Kitsak and pals. "In contrast to common belief, the most influential spreaders in a social network do not correspond to the best connected people or [...]

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Conversation Bytes for January 19th

January 19, 2010

Daily updates on what I’m reading Go thataway: Google Maps India learns to navigate like a local – Much better Googlemaps!! CLIPS: We found that using landmarks in directions helps for two simple reasons: they are easier to see than street signs and they are easier to remember than street names. Spotting a pink building [...]

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Virtual Ethnography Thoughts

May 13, 2008

Thought I’d share something we worked on last year – almost at the same time Twitter came into its own. and before we thought up Twitter for Ethnography. We spent some time developing an SMS-Blog research prototype with Srinivas Mogalapalli at Netcore (Rajesh Jain’s company), built upon the MyToday SMS platform. This was a module [...]

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