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  • Brand 2.0, Enterprise 2.0, Social Media

    Measuring the value of conversations in social media engagement

    11.10.08 | Dina | Permalink | 22 Comments

    I recently read that shopper marketing strategies are being affected by how customers behave online. From this article, Connect the Dots at the Hub:
    Our conversation with consumers and shoppers today is one way; we send them our advertisements and promotions. But we now live in a conversational culture because of the internet and what it’s [...]

    I recently read that shopper marketing strategies are being affected by how customers behave online. From this article, Connect the Dots at the Hub:
    Our conversation with consumers and shoppers today is one way; we send them our advertisements and promotions. But we now live in a conversational culture because of the internet and what [...]



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