Posts tagged as:

Social Media

All the World’s a Stage – even if our (social media) Audiences are often Invisible

May 2, 2012

Tweet Came across this blog post – Klout, Big Data and Opting Out  by Fred McClimans via @gautamghosh and liked this quote, among other things: “There’s nothing in the dark that isn’t there when the lights are on.” Rod Serling.  I tweeted it, and @rajeshlalwani responds: Rajesh’s quote immediately made me think of Shakespeare and [...]

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The Future of Insights Talk

April 20, 2012

Tweet I’ve tweeted it and facebooked it … but this is still my space, my main lifestream and my first love … and although I haven’t been blogging much, I thought I’d  share my talk on the Future of Insights which I made at the India Social Summit 2012. Here’s the deck on Slideshare – [...]

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Reading Bytes for Feb 24

February 24, 2012

Tweet Updates on what I’m reading. Links with my notes. I also just tweet links and things that interest me @dina Social Means Freedom, for Better or for Worse – Nilofer Merchant – HBR @nilofer (via @armano) – From a series of posts on how the Social Era will reward fast, fluid, flexible organizations. QUOTE: [...]

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Reading Bytes for Feb 10

February 10, 2012

Tweet Updates on what I’m reading. Links with my notes. I also just tweet links and things that interest me @dina Farmers using Facebook to discuss prices and plan strategy – The Economic Times – QUOTE: "Facebook farmers played a crucial role in stopping the auction and solving the problem," says Raghunath Ramachandra Patil, president, [...]

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Reading Bytes for Feb 5

February 5, 2012

Tweet Updates on what I’m reading. Links with my notes. I also just tweet links and things that interest me @dina How "frictionless sharing" is undermining the individual experience – essay by @evgenymorozov. The Death of the Cyberflâneur – The New York Times – QUOTE: "Something similar has happened to the Internet. Transcending its original [...]

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10 tips on branding through social media for startups and small businesses

November 13, 2010

Tweet Slides from my talk at Startup Saturday Mumbai today. 10 tips on branding through social media for startups and small businesses View more presentations from Dina Mehta.

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Crisis Management Tips for Enterprise 2.0

January 15, 2010

Tweet Not new, but a good reminder through a neat collation of tips on how to deal with a digital business crisis. It is meant for marketers and social media agencies operating in the Enterprise 2.0 space, either for marketing their brands, services or for managing corporate reputation. Introduction to the Presentation: This is a [...]

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Twitter & Maslow’s Hierarchy of Needs … nay … Hierarchy of #Tweets

Maslow's Hierarchy of Needs January 12, 2010

Tweet I was chatting with a friend today who’s not a Twitter user, and trying to explain why I like it, and why so many people do too. I found myself turning to Maslow’s Hierarchy of Needs and his Theory of Human Motivations to try and explain this. I discovered this blog post titled The [...]

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India Inc – wake up! Social Networking’s here to stay.

January 11, 2010

Tweet An article titled Social Networking plagues India Inc which is based on a survey conducted by Assocham just goes to show that they’re really sleeping or threatened, while their world’s moving forward! A recent national survey conducted by the Associated Chambers of Commerce and Industry of India’s (Assocham) Social Development Foundation revealed that 84% [...]

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Advertising using the route of rites of passage – Twitter responses

November 26, 2009

Tweet I asked this question on Twitter this morning and have had fabulous responses from a very alert and vibrant community there. Thought I’d share: My question – need egs of advertising anchored in rites of passage – rituals assocd w transitional points – eg. grad’n, wedding, baby… help pls!!! The answers: Thank you all!  [...]

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Social Media – WTF?

November 19, 2009

Tweet Digital Strangelove …. the Intention Economy … or WTF Social Media?  David Gillespie,  Account Director at Maclaren McCann, Toronto shares a great presentation (263 slides). There’s a lot that speaks to the fact that all media is social, it is about people not technology, paid vs free, attention vs intention, the need to listen and [...]

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India Elections’09 2.0: did online campaigns & social media work?

May 19, 2009

Tweet The verdict is out. An article at Business Standard (link shared with me by @aparnaray who writes Newsmericks and who encouraged me to blog my thoughts) called Impassive Indians reveals findings from a study conducted by IMRB International on the impact of the political campaigns on youth in India. What’s evident from this study [...]

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Social Media ‘Expert’ & Personal Engagement

April 3, 2009

Tweet I couldn’t agree more with Katie Allison Granju (Mamapundit): In other words, if a social media consultant’s only interest in and experience with the field comes as a result of trying to earn a living off of telling other people how to do this thing, well, I would see that as a real weakness. [...]

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Interesting things

January 15, 2009

Tweet I’ve been quiet here but have been reading. And playing games – I think I am quite addicted to some of them – Alphattack is my current fav and I’m determined to crack level 18 on hard to get the award. And I’m trying to get back sculpted arms!!! I find myself opening GoogleReader [...]

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