Posts tagged as:

Social Media

Crisis Management Tips for Enterprise 2.0

January 15, 2010

Not new, but a good reminder through a neat collation of tips on how to deal with a digital business crisis. It is meant for marketers and social media agencies operating in the Enterprise 2.0 space, either for marketing their brands, services or for managing corporate reputation.

Introduction to the Presentation: This is a practical guide [...]

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Twitter & Maslow’s Hierarchy of Needs … nay … Hierarchy of #Tweets

Maslow's Hierarchy of Needs January 12, 2010

I was chatting with a friend today who’s not a Twitter user, and trying to explain why I like it, and why so many people do too. I found myself turning to Maslow’s Hierarchy of Needs and his Theory of Human Motivations to try and explain this. I discovered this blog post titled The [...]

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India Inc – wake up! Social Networking’s here to stay.

January 11, 2010

An article titled Social Networking plagues India Inc which is based on a survey conducted by Assocham just goes to show that they’re really sleeping or threatened, while their world’s moving forward!
A recent national survey conducted by the Associated Chambers of Commerce and Industry of India’s (Assocham) Social Development Foundation revealed that 84% of Indian [...]

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Advertising using the route of rites of passage – Twitter responses

November 26, 2009

I asked this question on Twitter this morning and have had fabulous responses from a very alert and vibrant community there. Thought I’d share:
My question – need egs of advertising anchored in rites of passage – rituals assocd w transitional points – eg. grad’n, wedding, baby… help pls!!!
The answers:

Thank you all!  I love Twitter – [...]

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Social Media – WTF?

November 19, 2009

Digital Strangelove …. the Intention Economy … or WTF Social Media?  David Gillespie,  Account Director at Maclaren McCann, Toronto shares a great presentation (263 slides). There’s a lot that speaks to the fact that all media is social, it is about people not technology, paid vs free, attention vs intention, the need to listen [...]

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India Elections’09 2.0: did online campaigns & social media work?

May 19, 2009

The verdict is out. An article at Business Standard (link shared with me by @aparnaray who writes Newsmericks and who encouraged me to blog my thoughts) called Impassive Indians reveals findings from a study conducted by IMRB International on the impact of the political campaigns on youth in India. What’s evident from this study [...]

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Social Media ‘Expert’ & Personal Engagement

April 3, 2009

I couldn’t agree more with Katie Allison Granju (Mamapundit):
In other words, if a social media consultant’s only interest in and experience with the field comes as a result of trying to earn a living off of telling other people how to do this thing, well, I would see that as a real weakness. Personal engagement [...]

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Interesting things

January 15, 2009

I’ve been quiet here but have been reading. And playing games – I think I am quite addicted to some of them – Alphattack is my current fav and I’m determined to crack level 18 on hard to get the award. And I’m trying to get back sculpted arms!!!
I find myself opening GoogleReader less often [...]

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India Social Media Survey – Brands & Corporates

December 22, 2008

Take this – it’s a great start to collecting some good data:

We need your participation:

You can take the survey here- open until 24 December 2008 but don’t wait until the last day.

All valid participants get a FREE copy of Summary & Key Points from the “Overview of Blog & Social Media Environment in India”, a [...]

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To hustle … or not?

December 12, 2008

Gaurav Mishra says he’s “the marketer who hates the social media hustle”. And yet he finds himself hustling, as he believes much of what we do in social media is hustle:
But social media is all about the hustle, it’s all about working the room, and, indeed, working your social networks, doing anything you need to [...]

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Are we asking the right questions?

December 3, 2008

A whole lot of questions are being asked about whether the Twitter #mumbai feed was citizen journalism or not. Many ’sides’ are emerging in this debate. I found this post (thru’ a tweet by @MaryHodder) which asks How Should Journalists Use Twitter? I’m not so sure it’s the right question to be asking … here’s [...]

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Mumbai Bleeds

November 27, 2008

{updated: 28 November 10.30 am IST}
Some helpline numbers:
List of Injured and Deceased
JJ Hospital +91 22 23739031
St George’s Hospital – +91 22 22620240
Mumbai Police’s Helpline Numbers
Taj helpline numbers for info about people stuck inside – +91 -22-66574322, +91-22-66574372, local toll free 1-800-111-825
Trident Hotel Helpline : 011-23890606, 011-23890505, 9810956888 | Dir Corp Comm, Oberoi Hotels
For Info [...]

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The Paradox of the Wisdom of Crowds

November 7, 2008

I rediscovered this TED talk by James Surowiecki, author of The Wisdom of Crowds.
James Surowiecki pinpoints the moment when social media became an equal player in the world of news-gathering: the 2005 tsunami, when YouTube video, blogs, IMs and txts carried the news — and preserved moving personal stories from the tragedy.
. Thanks to [...]

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Chris Brogan ebook

November 3, 2008

In his short ebook: Fishing Where the Fish Are – Mapping Social Media to the BuyingCycle Chris Brogan offers up some good practical advice on social media approaches, tools and strategies. Relying on stories and examples, it’s a good demonstration of effectively communicating strategies to:
1.) Find the Customer – listening tools, search.
2.) Be There Before [...]

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