Posts tagged as:

Social Media

India Social Media Survey – Brands & Corporates

December 22, 2008

Take this – it’s a great start to collecting some good data: We need your participation: You can take the survey here- open until 24 December 2008 but don’t wait until the last day. All valid participants get a FREE copy of Summary & Key Points from the “Overview of Blog & Social Media Environment [...]

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To hustle … or not?

December 12, 2008

Gaurav Mishra says he’s “the marketer who hates the social media hustle”. And yet he finds himself hustling, as he believes much of what we do in social media is hustle: But social media is all about the hustle, it’s all about working the room, and, indeed, working your social networks, doing anything you need [...]

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Are we asking the right questions?

December 3, 2008

A whole lot of questions are being asked about whether the Twitter #mumbai feed was citizen journalism or not. Many ‘sides’ are emerging in this debate. I found this post (thru’ a tweet by @MaryHodder) which asks How Should Journalists Use Twitter? I’m not so sure it’s the right question to be asking … here’s [...]

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Mumbai Bleeds

November 27, 2008

{updated: 28 November 10.30 am IST} Some helpline numbers: List of Injured and Deceased JJ Hospital +91 22 23739031 St George’s Hospital – +91 22 22620240 Mumbai Police’s Helpline Numbers Taj helpline numbers for info about people stuck inside – +91 -22-66574322, +91-22-66574372, local toll free 1-800-111-825 Trident Hotel Helpline : 011-23890606, 011-23890505, 9810956888 | [...]

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The Paradox of the Wisdom of Crowds

November 7, 2008

I rediscovered this TED talk by James Surowiecki, author of The Wisdom of Crowds. James Surowiecki pinpoints the moment when social media became an equal player in the world of news-gathering: the 2005 tsunami, when YouTube video, blogs, IMs and txts carried the news — and preserved moving personal stories from the tragedy. . Thanks [...]

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Chris Brogan ebook

November 3, 2008

In his short ebook: Fishing Where the Fish Are – Mapping Social Media to the BuyingCycle Chris Brogan offers up some good practical advice on social media approaches, tools and strategies. Relying on stories and examples, it’s a good demonstration of effectively communicating strategies to: 1.) Find the Customer – listening tools, search. 2.) Be [...]

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Great List of Social Media Marketing Examples

October 1, 2008

Peter Kim has compiled an excellent list of social media marketing examples. “I’ve been thinking about how social media works.  For example, applying game mechanics to understand participation, thinking about users vs. customers, and deconstructing ego traps in PR campaigns.  This analysis makes me wonder if social media marketing matters and if so, does it [...]

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Phweet on the WATshow

September 25, 2008

Been meaning to post this video – it was fun talking to Rajiv Dingra and Navneet from the WATShow on Phweet and the Social Media scene in India. Dina Mehta On Phweet – A Tool That Enables Voice Conversation On Twitter (Via WATShow) I look forward to Part 2 where I have demo’d how Phweet [...]

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Conversations matter as value flows in webs

June 8, 2008

Since I began blogging over 6 years ago, I’ve always examine the social web through the lens of conversation. Brian Clark has nicely framed the Five Essential Elements of Effective Social Media Marketing: Observing Conversation Sparking Conversation Conversational Content Interactive Conversation Conversational Copy Very Cluetrain! Kevin Kelly’s New Rules for a New Economy, which Stuart [...]

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and …. What’s Next in Media

June 8, 2008

And here’s Neil Perkin on What’s Next in Media: Here’s the full presentation: | View | Upload your own Thanks to Gavin Heaton for the pointers!

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Future of Advertising + Marketing Presentation

June 8, 2008

Two really cool presentations on the future of media and advertising. I couldn’t embed both slideshares in one post (anyone knows how to do that on WordPress?) so I have put them up in two separate posts: The Future of Advertising and Marketing – Paul Isakson | View | Upload your own

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Mosoci – The Future of Research?

February 5, 2008

Hmmm. Was just chatting with Rajesh of Blogworks about working together on a potential social media project. We were trying to work out areas of competence between his company and ours. He made this observation and used a fine phrase to describe Mosoci – he said it is the Future of Research. I think I [...]

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