Posts tagged as:

socialmedia

Reading Bytes for Mar 17

March 17, 2010

Daily updates on what I’m reading

Good back-to-the-basics primer (via @sameerpatel) >> Enterprise 2.0: Can it really benefit your business? | CIO – Blogs and Discussion – CLIP: "Perhaps it’s the word ‘social’ that creates unease amongst some managers, who assume that social tools mean everyone will be using work time in the pursuit of leisure. [...]

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Bytes for Mar 9

March 9, 2010

Daily updates on what I’m reading

The Social Media Expert Crisis Descends – "If you’ve gotten 200 followers for your corporate Twitter account in Sydney, and sent out 20 tweets, that’s now ample qualification that you are a social media expert. I spoke to someone recently who works in IT but consults to some of [...]

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Bytes for Mar 8

March 8, 2010

Daily updates on what I’m reading

Time to Rewrite the Brand Playbook for Digital – Advertising Age – CMO Strategy – CLIP: " .. a lot of marketing professionals also tend to forget that brands have always been the products of their media. When there was only print, logos were important. With radio, slogans (in jingles) [...]

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Bytes for Feb 3

February 3, 2010

Daily updates on what I’m reading

Best Connected Individuals Are Not the Most Influential Spreaders in Social Networks – CLIPS: "…. the importance of hubs may have been overstated, say Kitsak and pals. "In contrast to common belief, the most influential spreaders in a social network do not correspond to the best connected people or to [...]

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Social Media – WTF?

November 19, 2009

Digital Strangelove …. the Intention Economy … or WTF Social Media?  David Gillespie,  Account Director at Maclaren McCann, Toronto shares a great presentation (263 slides). There’s a lot that speaks to the fact that all media is social, it is about people not technology, paid vs free, attention vs intention, the need to listen [...]

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Variations on a theme – the long tail of pain

November 19, 2007

 Hehe … this is funny … and real!

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A cool example of Platform Strategy – Brand 2.0

November 12, 2007

Jeff Jarvis talks of the success of a network and a platform in the context of Glam.
Glam, represented by the larger circle on the left, is a network. You’ll see clusters made up of smaller circles, representing their content areas: fashion, beauty, fashion, lifestyle, celebrity, teen. Inside each of those clusters, if you squint, you’ll [...]

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Social Media Strategies – lets remember Maslow!

October 18, 2007
Thumbnail image for Social Media Strategies – lets remember Maslow!

Got this link from Tara Hunt’s links – a good primer on Maslow’s Hierarchy of Needs Motivational Model originally developed in the 40’s and 50’s with adaptations from the 1970’s (cognitive and aesthetic needs added) and 1990’s (transcendence needs added).

The basic premise of the model is:
Each of us is motivated by needs. Our most [...]

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Listening better …

October 16, 2007

Valeria Maltoni asks, Why the media is not telling your story – where she suggests, “beat the reported to the punchline and write your own story … and your destiny.”
In addition to learning how to tell our story well, I do believe that part of the problem is we are so flooded with so much [...]

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What does being in ‘beta’ mean?

October 14, 2007

β
This post was triggered off by David Armano’s share on Life in Beta. I like living life in beta. I like working in beta too. Mosoci has a beta sign against it, for that reason. So does our Brand 2.0 bootcamp. Many people at the Women’s Forum asked [...]

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Information Flows: Enterprise 2.0

October 7, 2007

  Olivier at Headshift has a good post titled “Enterprise 2.0″ Performance:  Exploitation or Exploration?” Reminds me of a post I had done way back in 2004 called Revisiting Knowledge Management – Presence, Communication, Collaboration = FLOW. And that was pre-Twitter, pre-Facebook, pre-so-many-new-web-2.0-tools. How amazing it would be if we could turn [...]

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