Posts tagged as:

web 2.0

Measuring the value of conversations in social media engagement

November 10, 2008

Tweet I recently read that shopper marketing strategies are being affected by how customers behave online. From this article, Connect the Dots at the Hub: Our conversation with consumers and shoppers today is one way; we send them our advertisements and promotions. But we now live in a conversational culture because of the internet and […]

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YouTube, Qualitative Research & Ethnography

November 3, 2008

Tweet Interesting intersections between YouTube, qual research and ethnography. Visual observations and reporting have always been very powerful in research.  Some recent explorations and projects around this: YouTube as a Qualitative Research Asset: Reviewing User Generated Videos as Learning Resources by: Ronald J. Chenail, Nova Southeastern University, Fort Lauderdale, Florida [Source: The Weekly Qualitative Report […]

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