The Archives




  • Brand 2.0, Enterprise 2.0, Social Media

    Measuring the value of conversations in social media engagement

    11.10.08 | Dina | Permalink | 19 Comments

    I recently read that shopper marketing strategies are being affected by how customers behave online. From this article, Connect the Dots at the Hub:
    Our conversation with consumers and shoppers today is one way; we send them our advertisements and promotions. But we now live in a conversational culture because of the internet and what it’s […]

    I recently read that shopper marketing strategies are being affected by how customers behave online. From this article, Connect the Dots at the Hub:
    Our conversation with consumers and shoppers today is one way; we send them our advertisements and promotions. But we now live in a conversational culture because of the internet and what […]

  • Ethnography, Qualitative Research Perspectives, Social Media

    YouTube, Qualitative Research & Ethnography

    11.03.08 | Dina | Permalink | Comment?

    Interesting intersections between YouTube, qual research and ethnography. Visual observations and reporting have always been very powerful in research.  Some recent explorations and projects around this:
    YouTube as a Qualitative Research Asset: Reviewing User Generated Videos as Learning Resources
    by: Ronald J. Chenail, Nova Southeastern University, Fort Lauderdale, Florida [Source: The Weekly Qualitative Report Volume 1 Number […]

    Interesting intersections between YouTube, qual research and ethnography. Visual observations and reporting have always been very powerful in research.  Some recent explorations and projects around this:
    YouTube as a Qualitative Research Asset: Reviewing User Generated Videos as Learning Resources
    by: Ronald J. Chenail, Nova Southeastern University, Fort Lauderdale, Florida [Source: The Weekly Qualitative Report Volume 1 Number […]


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