There’s been some recent discussion around whether Word of Mouth and Viral Marketing are indeed different. In my view, viral marketing is the outcome of word-of-mouth recommendations. And it’s not surprising to see Asians rely a lot on word of mouth in this study from Neilsen that reveals some interesting trends:
- 7 of […]
There’s been some recent discussion around whether Word of Mouth and Viral Marketing are indeed different. In my view, viral marketing is the outcome of word-of-mouth recommendations. And it’s not surprising to see Asians rely a lot on word of mouth in this study from Neilsen that reveals some interesting trends:
- 7 […]
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