Company
I co-founded Mosoci with Stuart Henshall in 2005, after collaborating virtually through blogs, social media and tools from 2003. Dina brings in 20 years of experience in conducting Qualitative Research and Ethnography from India. Stuart brings the Brand and Product Innovation Strategy edge to our projects while I bring 20 years of Research and Ethnography experience and skills. Our combined experience and services cover the globe with leading companies each seeking a strategic edge.
We provide research, and strategy facilitation to address your toughest questions and return with innovative answers.
Our passion is understanding what drives and hinders user preferences, perceptions, and selection. Insights and innovations are rooted in creating real value in your user experience. Projects are tailored to help you think upstream, accelerate learning and gain unique insights. Mosoci collaborates to create new products, services and markets, and sharply focus the evolution of your current offerings.
Our Toolbox is focused on producing deep new insights, tangible experiences and real value propositions. We never do exactly the same thing twice so have many stories and examples and experiences to share and draw upon.
- Ethnography
- Scrapbooks and Blographies
- Focus Groups and Interviews
- Learning Journeys
- Scenarios – Foresight
- Facilitation
- Social Tools – Social Media
- Technology – Prototyping
- Collaboration Tools
Explore Research and Consultancy: is my specialist qualitative research and ethnography company based in Mumbai, India. Formed in 1998, Explore specializes in qualitative research and ethnography. I started my career in 1989, with IMRB International, where I worked 10 years, before leaving to set up Explore. Client recommendations can be found here.
