April 11, 2010
Fantastic post from Manu Prasad that broadens the discussion on Durability and takes it forward in new directions. Brand equity is something that falls naturally into the scope of this discussion. But what i was more interested in its impact on the content that brands create, including their communication. Look at say, print ads, whose [...]
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April 11, 2010
Abundance - i’d certainly add that as a key principle . I’ve been spending time at Slideshare checking out presentations on principles, processes, personas, ideation, creativity, scenarios and story in Design Thinking for new product development (NPD as researchers often call it, and covers the areas of User Experience, User Design, ). By no means [...]
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