Durability – is it losing power as a customer driver?

March 29, 2010

A while ago, a Client who is working on a project where she wanted evidence that durability is losing its power as a consumer driver in some product categories in India. Durability was always  It’s a tricky question really, as there are multiple India’s and each of them displays different drivers when purchasing and adopting [...]

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Reading Bytes for Mar 28

March 28, 2010

Daily updates on what I’m reading Putting people first » AP’s ethnographic studies look for solutions to news and ad “fatigue” – CLIP "The findings are part of a study called “A new model for communication,” released two weeks ago with little fanfare and no press coverage, even by AP’s own reporters (pdf link to [...]

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Reading Bytes for Mar 23

March 23, 2010

Daily updates on what I’m reading The Future of Health Care Is Social | Fast Company – CLIP: Health care is a personal issue that has become wholly public–as the national debate over reforming our system makes painfully clear. But what's often lost in the gun-toting Town Hall debates about the issue is a clear [...]

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Reading Bytes for Mar 19

March 19, 2010

Daily updates on what I’m reading Crowdsourcing for a Billion Dollar Business – Cisco I-Prize >> @bhc3 discusses how crowdsourcing is used by business – CLIP: "Crowdsourcing continues to grow in popularity and importance across a number of industries. Tac Andersen, at the South by Southwest Interactive event in Austin, took in the buzz there, [...]

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Reading Bytes for Mar 18

March 18, 2010

Daily updates on what I’m reading Is Social Media a New Addiction? | Retrevo research shows how Social Media is eating into bedtime [via @billives] – Stuart Henshall had asked Is Your Mobile Changing Your Bedtime a short while ago too – http://www.henshall.com/stuart/2009/12/06/is-your-mobile-changing-your-bedtime/ – CLIP: "What is it about social media that causes people to [...]

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Reading Bytes for Mar 17

March 17, 2010

Daily updates on what I’m reading Good back-to-the-basics primer (via @sameerpatel) >> Enterprise 2.0: Can it really benefit your business? | CIO – Blogs and Discussion – CLIP: "Perhaps it’s the word ‘social’ that creates unease amongst some managers, who assume that social tools mean everyone will be using work time in the pursuit of [...]

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Reading Bytes for Mar 15

March 15, 2010

Daily updates on what I’m reading All This ChittahChattah | I Need You to Need Me – Needs vs Wants – which is the better research question?<br /> CLIPs: "The need statement (“People need… blah blah”) is a cornerstone of user research. Observations, patterns and insights (all our hard work!) distilled into succinct statements neatly [...]

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Bytes for Mar 11

March 11, 2010

Daily updates on what I’m reading The FASTForward Blog » Enterprise 2.0 Adoption Research from Cecile Demailly: Commentary by Bill Ives – CLIP: The report suggests that, “communicating externally about the internal change may help to change the mindsets internally.” This is an interesting idea. Those that have been successful in enterprise 2.0 are by [...]

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Bytes for Mar 9

March 9, 2010

Daily updates on what I’m reading The Social Media Expert Crisis Descends – "If you’ve gotten 200 followers for your corporate Twitter account in Sydney, and sent out 20 tweets, that’s now ample qualification that you are a social media expert. I spoke to someone recently who works in IT but consults to some of [...]

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Bytes for Mar 8

March 8, 2010

Daily updates on what I’m reading Time to Rewrite the Brand Playbook for Digital – Advertising Age – CMO Strategy – CLIP: " .. a lot of marketing professionals also tend to forget that brands have always been the products of their media. When there was only print, logos were important. With radio, slogans (in [...]

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Bytes for Mar 5

March 5, 2010

Daily updates on what I’m reading The net generation, unplugged | The Economist – CLIP: "Michael Wesch, who pioneered the use of new media in his cultural anthropology classes at Kansas State University, is also sceptical, saying that many of his incoming students have only a superficial familiarity with the digital tools that they use [...]

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Bytes for Mar 3

March 3, 2010

Daily updates on what I’m reading Putting people first » Internet on mobiles: evolution of usability and user experience. PhD dissertation. – Overview and Article Downloaded. http://lib.tkk.fi/Diss/2009/isbn9789522481900/article11.pdf and http://lib.tkk.fi/Diss/2009/isbn9789522481900/ Clip: “Anne Kaikkonen, a UI product manager at Nokia, recently presented her doctoral dissertation on the usability and user experience of the mobile internet. Internet on [...]

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Bytes for Mar 1

March 1, 2010

Daily updates on what I’m reading random thoughts on being an entrepreneur | @gapingvoid – Some of my favourites: 7. People buy your product because it helps fill in the narrative gaps in their lives. 5. In a world of over-supply and commodification, you are no longer paid to supply. You’re being paid to deliver [...]

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Bytes for Feb 3

February 3, 2010

Daily updates on what I’m reading Best Connected Individuals Are Not the Most Influential Spreaders in Social Networks – CLIPS: "…. the importance of hubs may have been overstated, say Kitsak and pals. "In contrast to common belief, the most influential spreaders in a social network do not correspond to the best connected people or [...]

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