Email me or call me at +91 98200 39160 or +1415 367 3638. Skype ID: dina_mehta
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Dina is a founder and Managing Director of Mosoci India. With a Master’s Degree in Sociology and a background in anthropology and psychology, she has spent twenty years specializing in qualitative research and ethnography. She is at the forefront of technology trend research in India and works with a global portfolio of companies; including learning journeys, and immersions for innovation teams. Dina brings her unique perspective to understanding the emerging social aspects of new technology and the impact of new media on youth and mobility.
Dina is based in Mumbai, India, with 20 years of experience in the field of qualitative research and ethnography. She set up Explore Research & Consultancy in 1998, which has a portfolio of global clients including MTV, JWT, Unilever, ESPN, HP, JJVC and Microsoft, Pitney Bowes Inc., Dell Inc, Intuit and Greenberg Research. Her projects have led her to study the impact of technology in rural markets, follow trend-setting youth in urban settings, dig deep into motivations and possible triggers across a wide range of demographic and psychographic groups, explore and identify underlying value propositions and key drivers/barriers in several categories.
Her personal blog is Conversations with Dina. From 2003, she has contributed to building several communities on the internet, such as Worldchanging, Tsunami Help, KatrinaHelp, Asia Quake Help, SkypeJournal. Her efforts have been acknowledged worldwide.
Dina is a heavy user and observer of how people are interacting with digital tools and social media, and the impact it has on their lives and identities - she’s likes to call herself a “netnographer” and believes that the best way to learn is by doing and experiencing through auto-ethnography!
Dina is among India’s best-known bloggers and social media observers, and is on the Advisory Board of Global Voices Online and a Sub-Board Member of the Information Program at Open Society Institute.
Presenter and Speaker: on Social Tools in Research and Collaboration – Reboot 7 in Copenhagen in June 2005, and at EPIC 2005 in Seattle in November 2005. Presented a paper on Mobile Spaces at Microsoft Research’s Social Computing Summit in Seattle in May 2006and was at BlogHer 2006 in San Jose in July, where I was on a panel discussion about developing grassroots Communities around Social Tools. Was a facilitator of the Open Publishing stream at AsiaSource 2 in Indonesia in Jan 2007, and was invited to be on a panel discussing Trust in Social Networks and what it means for our societies, at the Women’s Forum at Deauville, France in October 2007. Early this year, she was a lead facilitator of the Publishing Information and Engaging Audiences stream at the Info-Activism Camp held among 160 digital activists from across the globe.
Some of her writings in the qualitative research, ethnography and social media space:
The Mirror of Change - this is who we are becoming
Social Tools - Ripples to Waves of the Future
My blog is my social software and social profile
Measuring the value of conversation in social media engagement
On being a qualitative researcher
Social media - low-cost qualitative research?
Social Media Statistics in India - we need more than navel-gazing
Cultural Insights in Business and Service in India (Series)
Notes from Ethnographic Praxis in Industry Conference 2005
Commentary at CNN.com - How social media shared pain and rage of Mumbai
Other places she has contributed to:
- Worldchanging : a group blog on “Models, Tools, and Ideas for Building a Bright Green Future”.
- Global Knowledge Review : a monthly online magazine with global conversations on knowledge.
- Global Voices Online: she is a member of the Advisory Board
- SkypeJournal : independent news, views and support around Skype
- TsunamiHelp Blog : the repository of news and information about resources, aid, donations and volunteer efforts around the Asia Earthquake and Tsunamis, which she helped establish and run
- KatrinaHelp : The KatrinaHelp Wiki was initially conceived in many different people’s minds at approximately the same time worldwide. It represents a clear and direct effort at helping coordination, communication, and cooperation for rescue, recovery, and relief efforts.
Appeared in three books: The Power of Many: How the Living Web Is Transforming Politics, Business, and Everyday Life, by Christian Crumlish, The Five Keys to Building Business Relationships Online, by David Teten with Donna Fischer and Scott Allen and, Business Blogs – A Practical Guide by Bill Ives and Amanda Watlington.
Written articles in mainstream media on blogging, a chapter in the Worldchanging Book and is frequently invited to participate in Radio and TV shows, with media organizations like the BBC World and CNN-IBN.
