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"Conversation. What is it? A Mystery! It's the art of never seeming bored, of touching everything with interest, of pleasing with trifles, of being fascinating with nothing at all. How do we define this lively darting about with words, of hitting them back and forth, this sort of brief smile of ideas which should be conversation?" Guy de Maupassant

Friday, April 4, 2003

Corporate India - Eyes on Tomorrow

Houston Chronicle: "Blogs likely to gain place in business world"

[ via Scripting News]

Corporate India .... are you listening ?

"For certain types of communications, especially those overloaded with e-mail and voice mail, blogs could be heaven-sent. Rather than attaching comments about a topic and 15 documents to one e-mail and then sending it to 35 people who might care, the information could be posted to a blog and appropriate parties could add relevant comments.

With a blog collecting all the comments and information about a topic, it could be easier to focus on one topic at a time.

It also could be helpful to projects, especially development projects. A developer could attract customers and put in feature changes before an application enters the beta stage.

Even in advertising, blogs are getting a chance. Dr Pepper/7 Up has tested a concept by mining the Blogosphere (the content of popular blogs) to launch an unusual marketing campaign for a new flavored milk drink called Raging Cow.

They used young people, in their late teens and early 20s, to develop a "blogging network" to hype Raging Cow."

In an earlier Post on Social Networks - Window for Research, i had said :

"Alternately, companies could set up their own networks of potential leading edge customers ... a case for a Close-up Encounters or an MTV Blogspot.  I'm thinking of youth brands here primarily because they're the early adopters of the internet in India."

 



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