According to a survey by Harris Interactive "Fortune 1000 business executives are reacting slowly to the idea of corporate blogs as a communications medium."

Peter sent this link in to me, via Adverblog, with this comment ..."The interesting bit: 77% want to control 'sanctioned' blogs. 40% want to control any blogs. But only 30% say they understand what the term means!"

Perhaps, they should be reading this Special Report in BusinessWeek on blogging among CEO's in America, which has a whole bunch of examples and links. Part of the report has a Tip Sheet with a short list of useful Do's and Don'ts:

• Watch the kids: Children lead the way with new Web services such as the social network MySpace, the video sharing service YouTube, and personal blogs. It won't be long before they're in the workforce, bringing their networks with them.
• Watch the kidsóin your company, too. You may be surprised to find that young folks in a department are using the Internet phone service Skype or a group-editable wiki Web site. Find out what's working and what isn't.
• Try it yourself: Create a MySpace page. Open a Flickr account and upload a few photos. Write a Wikipedia entry. Program a Web mashup at Ning.com. The only way to understand this stuff is to use it. And it's easy.
  
• Join the feed frenzy: Read some popular blogs to get a feel for how the online party line works. You can find them at Technorati.com and Techmeme.com, or better yet, subscribe to them with a so-called RSS feed reader, the most popular of which are listed on each BusinessWeek blog.
• Write your own blog: Or if that feels too forced, at least encourage other people in the company who want to. Strive for authenticity, even at the risk of self-criticism, because blog readers will quickly jump on spin.
  
• Elicit customer input: Many people love to offer their own expertise, and often it's pretty darn useful. Mars asked people to vote on a new M&M candy color, drawing 10 million votesóand a lot of attention.

• Assume Web 2.0 is just for consumers: The online customer-management service Salesforce.com just did $105 million in sales, up 63%. Even the college social network Facebook recently allowed companies to create profiles.
• Put up walls: Resist strict limits on employees' on-the-job Web use. The more they can connect the innovation in Web 2.0 with their own jobs, the better off your company will be.
• Take it personally: Opening up blogs to comments from customers inevitably will attract complaints and criticism. That's OK. Consider it market research. Respond honestly, and watch your company's credibility soar.
• Sweat the details. You can't personally keep up on every new Web 2.0 startup on TechCrunch.com, unless you don't need much sleep. You're running a company, remember? But make sure someone else is paying attention to these guys.

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